The Power of Promotional Products
When it comes to building your brand, you need to use advertising vehicles that are both budget-friendly and effective. And that’s exactly what you get when you add promotional products from Stuff With My Logo, another company of R.K. Black, into your marketing plan. They work for all types of businesses and organizations across every market and resonate with all demographics.
“I have been in the workplace for many, many years and have never trusted any vendor as much as Stuff With My Logo, another company of R.K. Black. Their customer service is the best you’ll ever find. Thanks for all you do!” - Cindy Bentley
What Is a Promo Product?
A promotional product is any useful item imprinted with a logo or message, often used to advertise a business, cause, event or person (like a political candidate or entertainer).
Stuff With My Logo, another company of R.K. Black, can provide you with everything from the most popular to original an unique items. The most common promos are:
- Writing Instruments – Pens, pencils, markers and highlighters
- Drinkware – Cups, mugs and tumblers
- Apparel – T-Shirts, polo shirts, outerwear and headwear
- Bags – Tote bags, messenger bags, duffel bags and gym bags
- Tech Accessories – Phone holders, ear buds, chargers and USBs
How Does a Promo Product Build Brand Recognition?
Promotional products create visibility for your logo and messaging, increase brand recall and help give people a more favorable impression of your business or organization. In fact, 85% of recipients remember the advertiser who gave them a promo product and are 2.5x more likely to have a positive opinion of promo products compared to Internet advertising. On top of that, every time one of your customers uses the promo product and another person sees it, it’s called an impression. More impressions + Repeated exposure = Brand recognition. These promos pull in the most impressions, and you can shop for all of them with Stuff My Logo, another company of R.K. Black.
- Outerwear – 6,100 impressions
- Headwear – 3,400 impressions
- T-Shirts – 3,400 impressions
- Bags – 3,300 impressions
- Writing Instruments – 3,000 impressions
- Polos – 2,300 impressions
And with a cost of $0.01 or less an impression, it’s one of the most affordable advertising solutions.
Example of Promo Products in Action.
Sports teams are a great example of the power of promo. People are decked out head to toe in logoed apparel and accessories. They also have coolers, mugs, mouse pads, keychains and more to show off their fandom. These promo products start conversations between people, whether fans, rivals or indifferent, and help that sports team become an even bigger and recognizable brand.
We Can Help You
It doesn’t just stop at sports companies though. All businesses, organizations and people use promo to advertise. If you want to grow your customer base, sales and brand, promotional products from Stuff My Logo, another company of R.K. Black, are the way to do it. Let’s talk about a creating a program that works with your goals.